Based in Chelsea, Parsons Green Land is a successful residential property company, founded by Tom Ainsleigh Jones and Roger Smith in 2001.
We are specialists in south west London, particularly Chelsea and Fulham. We have an unrivalled knowledge of the area, with both directors having worked locally since 1986. This puts us in the ideal position to spot opportunities and create properties tailored for the local market.
Our sites are predominantly redundant commercial buildings valued between two million and six million pounds which we convert into stylish, desirable and saleable apartments.
We seek to add value to our sites by gaining planning permission or improving and adapting existing planning to better suit prevailing market conditions.
Typically, the number of units per scheme is between 5 and 15 and capital values range from half a million to two million pounds.
We are very ‘hands on’ developers, keen to spot any issues during the build before they become major problems. With experience of building over 150 units we are confident in our ability to bring projects in on time and within budget.
